Friday, September 17, 2010

Socialize for Caffeine

I'm not writing about attending meetings and events for free coffee. I know there are quite some grad students among the readers of the blog, and I know it's totally worthwhile writing about free food event experiences. :D

But now, if you want to read more about Heisenberg Food Uncertainty Principle or Opponent-process theory of Free Food or the pros and cons of different types of free foods, then you are redirected to this hilariously written article.

Coming back to what I wanted to write is how socializing will be important for your blog. Socializing in the context of our blogs is social bookmarking your articles by posting the links on Facebook, Twitter, Google Buzz, Digg, Stumble Upon and what not! Phew! By doing all this we in a way do Search Engine Optimization (SEO). For those of us who want to be known, published and read by more people than ever before, doing this now is more important since Google has changed its crawling technique. And they call their new page indexing method Caffeine, at least that is their code name which the general public are expected not to care about. If you still wonder about the reason for that name, I can say that it's the outcome of Google techies after lots of caffeine consumption during meetings and coding times. Well, may be every product of theirs is but with this they might want to show their gratitude to coffee.

With Facebook's huge investment in Hadoop targeting real time analytics with a latency of few seconds, Google now tries to optimize their multi-layered architecture of their indexing mechanism. Caffeine is said to work better for blogs and media content, in finding relevant search results from social media for the search queries to keep up with Facebook, Twitter and other social websites. And this makes our blog entries show up better if the links to our webpages are updated on social media and book marking websites. Here is an excerpt from Google's blog post announcing this new technique:
Caffeine lets us index web pages on an enormous scale. In fact, every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day.

Now, this change sure comes with some things to remember:

  • Earlier indexing method used "meta keyword" HTML tag in the web pages while looking for relevant content. With Caffeine, it's the density of the words.
  • High quality inbound links, original content and uniqueness, as always, has their share of importance with Caffeine too.
  • The speed at which your page loads is an important factor for Google Caffeine. This is something I need to work on for my blog page also.
  • Age of your site or blog also plays an important role with this new technique.

On the concluding note, Google Caffeine works better for bloggers since it is faster in indexing our content. But, with the increasing content it gets difficult for your page to be among the results of a search query unless you write with more focus on content. Carving a niche for your self become more important than ever before.



  1. Hey thanks for the info. I had no clue about this.

    Liked you thought on why it would be called as caffeine! LOL!


  2. Srikanth -
    Oh yeah, it is interesting. but there are some group of people who dislike the name caffeine. And google responds to that by saying it's a code name for the sake of google employees and not an official name.

    Restless -
    Hehe, thank you!

  3. excellent read, infact I am heading for more on your blog, I am starting to make SEO clearer in my head . thanks!


Your comments are encouragement and motivation! Please leave your feedback -

Related Posts with Thumbnails